Educating your customers and employees about cybercrime and identity theft is great for them and great for your business.

A better educated and more security-aware customer can reduce the mistakes customers make than can lead to security breaches, and can also help reduce the number and cost of security incidents you have to respond to.

And a more security-aware workforce can mean the difference between an employee preventing the next data breach, and becoming the next breach.

Ultimately, a program of active customer and employee security education will help to build better and longer relationships with your customers, reduce employee-related security breaches, and greatly improve protection for your business and brand.

My Security Plan can help you achieve this, with a suite of unique services that will help educate your key constituents, protect your brand, and increase marketing opportunities.

Dedicated Security Education Portal
My Security Plan can provide a complete security education portal, for employees and for customers, customized for you and hosted by us. We have developed one of the most comprehensive archives of security content that can be used to build better security awareness amongst employees and customers, including security articles on dozens of topics, daily or weekly blogs, news feeds, quizzes, forums, and much more View a sample site.

Customer Security Advocate/In-House Expert
This is one of the most valuable roles My Security Plan can play. Recognized as a passionate, articulate, and well respected professional with decades of security and media experience, Neal O'Farrell can speak to your customers, partners, and the media with a trusted voice of authority and integrity.

Professional Security Articles
We currently have a library of more than 100 articles that can be edited and updated to suit your marketing goals and messages, for use on your site or related web sites, or syndicated to media and other sites.

Blogs
Blogs are a great way for to lead the discussion on security, keeping existing customers engaged, and attracting new customers. We can maintain a number of daily or weekly blogs for your organization - for example, one that talks about what your organization is doing to protect its customers, and a second that focuses on broader security issues and which may be more suitable for syndication to other web sites.

Moderated Forum
We can moderate a forum where small business customers can ask questions and share concerns about security issues. This provides another powerful way to not only engage customers in security discussions but also generate valuable feedback on other needs or concerns.

Newsletters
We can create a monthly newsletter containing articles, advice, tips, and news on current security issues. The newsletter content can be supplemented by other product and service offers so that a security education service also becomes a useful marketing tool.

Security Alerts and Updates
Your customers can sign up to receive email alerts whenever a new threat or scam emerges. This service can help create both dependency and loyalty and is a great way to keep in constant contact with customers.

The free alert service can also be used in viral marketing by encouraging recipients to forward the alert or recommend others to sign up.

Ask the Expert

Treat your customers to our "Ask the Expert" service that encourages customers to ask questions about security. This service provides an opportunity to create personal connections with customers, learn their needs, and build long-term loyalty.

The Ask the Expert service can also be used as a publicity event - for example, creating a frequent Cyber Security Day where customers and non-customers can phone or email their questions to our experts.

Security Books and Guides
Neal O'Farrell is the author of a number of security books, available in eBook format that are easy to share and distribute. He can create security books and other publications unique to your organization, to be used for marketing and publicity, lead generation, viral marketing etc. Books can be fully customized to include logo, branding, and product promotions.

Webinars and Online training
We can create and narrate a series of webinars on security that can be used to build and maintain employee security vigilance, as well as create marketing and lead generation opportunities. Your employees and customers can also have access to online security training, tests, and quizzes, provided by My Security Plan at no cost.

Media Support and Outreach

• Work with your PR teams to create stories and initiatives around small business security that will be attractive to media and partners.

• Speak at conferences, seminars, and other events.

• Create and host webinars.

• Speak to journalists on your behalf.

• Interview small business customers to generate customer stories and testimonials.